John Bell & Croyden, owned by Celesio UK, has partnered with Amazon to offer a delivery service for health and beauty products for London's online Amazon Prime members.

The arrangement allows Amazon Prime customers in certain London postcodes to order from over 7,000 products, including first aid, dental products and health supplements, hair care, skincare, fragrance and cosmetics, to be delivered to them within just two hours or one hour for an additional delivery charge.

The way that consumers shop is constantly changing, said Celesio UK.

“Launching just in time for Christmas, it’s the perfect antidote for last minute shoppers or those wanting to avoid the crowds, said the company. "John Bell & Croyden have curated skincare, fragrance, health and wellbeing products for Mum, Dad and everyone in between – with thousands available to purchase via the Amazon Prime Now app."

Robin Winfield, operations director of John Bell & Croyden, commented: “John Bell & Croyden has long been London’s premier port of call for health and wellbeing and to be able to now offer our customers an enhanced retail experience such as Amazon Prime Now is a hugely exciting step. Millions of Londoners now have access to thousands of products within the same day at the click of a button; the needs and expectations of consumers are constantly changing and with technological advances we are evolving to meet them.”

John Bell & Croyden, located just off London's Oxford Street, was appointed pharmacist to Her Majesty Queen Elizabeth II in 1958.

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