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Training is key to fighting off threats to your pharmacy

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Training is key to fighting off threats to your pharmacy

Keeping your own and your team’s training up to date is the best way to combat threats to your pharmacy business, said independent pharmacist Reena Barai, from SG Barai Pharmacy, Sutton.

“We have a lot of threats coming at us such as hub and spoke models. It’s important to ask yourself why people should make the effort to come to you?” she suggested to conference delegates.

Speaking at the Avicenna conference in Stratford-upon-Avon, Ms Barai said that it’s important not to ‘simply plod along in business’. Pharmacists and their teams should look at the bigger picture if they want to grow their businesses, she stressed.

“If we engage in our education and upskill ourselves, and if we really improve our consultation skills and the way that we talk to patients, there is no reason why a patient wouldn’t want to come to your pharmacy.” Pharmacists are the USP of the pharmacy, she said, encouraging people to move out of the dispensary. “People come in to see you: you need to be visible.”

Simply sending staff on a short course is not the whole answer to training, she said. “We’ve got to make sure we maintain that on going training with our staff so they feel valued and empowered to do a good job.”

 

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