Solpadeine Max is being supported with a £1.3 million campaign, its largest investment in four years. The campaign highlights the use of Solpadeine when regular pain relief is not enough, with the strapline ‘Don’t let pain hold you back’.
The 360-degree campaign uses a new creative and activity will include TV advertising, digital display and PPC, as well as posters and leaflets in GP surgeries. The TV advertising begins on 11 June and will continue until the end of August.
“Our consumer-focuses campaign will help sufferers understand that both their pharmacist and Solpadeine are there for them when regular forms of pain relief are not enough,” says Holly Turner, senior marketing director at Perrigo.
0800 1216 909; solpadeine.co.uk