Team training and development are key pillars for the success of any pharmacy, as well as being a professional requirement. This month, in Stage 4 of the SMA® Nutrition 5-Stage Plan, we explain how to make sure your pharmacy’s infant feeding knowledge is at an optimal level.
Expert advice from pharmacy staff generates confidence and repeat purchase among mums who are looking for products and advice related to infant feeding. It also helps to ensure that your pharmacy is the chosen destination, not only for future infant feeding purchases, but also for other family healthcare needs.
To help you provide a professional infant feeding service in your pharmacy, SMA Nutrition has developed a range of training and development resources, including this 5-Stage Plan. By now you should have already completed the first three stages of the SMA Nutrition 5-Stage Plan:
To ensure you are offering the best possible infant feeding service to your customers, make sure that all members of your team have read the modules and completed the simple test questions so that you can check their understanding. Stage 5 will cover retailing skills and customer loyalty.
Pharmacists and pharmacy technicians can use the SMA Nutrition 5-Stage Plan as one of their nine annual continuing professional development (CPD) entries.
Keep a record of your CPD that is legible, either electronically online at the website www.uptodate.org.uk or on your computer. Alternatively, you can keep a hard copy on paper and in a format published or approved by the GPhC and carrying the CPD approved logo.
Consider: Are all members of my team suitably trained in all aspects of infant feeding? If not, what can I do to improve their knowledge and customer care?