NiQuitin’s £1.3m New Year, New You campaign is led by a TV advert featuring a real NiQuitin quitter. Christina, who used a combination of patches and mini lozenges, wanted to feel healthier and do more in her life. The TV advert is live to the end of February, and is supported with out of home and digital activity. A NiQuitin chatbot offers a 10-week support plan, with motivating messages and top tips for the quittng journey.

Perrigo 0800 1216909

Deep Relief returns to the small screen over 7 weeks from mid-February. The ad, which runs to April 7, features the Deep Relief guru, with the focus on ITV for the target audience of active women over 45. Sky and C4 will also air the ad, which boosted sales by almost 18 per cent on its first two outings last year. Brand Manager Elaine Walker says: “The ad plants the Deep Relief name firmly in the minds of everyone who sees it.”

Laser Healthcare 01202 780558