Perrigo is building on its ‘Stronger skin, Stronger within’ campaign for the Dermalex range with a £2.4 million investment in 2018.
A television advert for the brand’s eczema treatment runs on key channels from 19 February, followed by activity highlighting the range’s rosacea treatment in April and a third wave in September.
Senior marketing director Holly Turner said: “Dermalex’s previous through-the-line marketing campaign, which featured TV, social, PR and pharmacy trade activity, was a huge success. We’re excited to build on this momentum throughout 2018.”
PERRIGO 0800 1216 909