Selling in the pharmacy

Contents

  • Welcome
  • Introduction
  • What do customers want?
  • Identifying a need
  • Close and provide advice
  • Action & Evaluation
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Welcome

How to balance commercial enterprise with appropriate healthcare principles and good customer service

Goal and objectives:

• To balance the process of recommendation and selling in the pharmacy with
appropriate healthcare principles and good customer service.
• Consider the concept of selling in pharmacy – the advantages, constraints and
possible concerns
• Seek to find out what the customer wants and needs before offering them
product choices
• Recognise the importance of ‘closing’ a sale, and providing additional advice
as needed.

About this module

Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.

Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.

Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log. You must be registered on the website to do this.

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