Deep Freeze Pain Relief Glide-on Gel is the latest addition to the Deep Freeze brand from Mentholatum. The easy-to-apply glide on format and dual action allows drug-free, soothing and fast-acting, pain relief with cooling therapy, says the brand.

It can be used as often as required to deliver fast-acting relief for sharp shooting back, leg and foot pain as well as muscle and joint pain.

Kaye Mackay, senior brand manager for Deep Heat and Deep Freeze, said: “The new Deep Freeze Pain Relief Glide-on Gel brings real innovation to the cold therapy sector, combining effectiveness with convenience and ease of application.”

The product partnered with Mail Online during July and August and consumer print adverts will appear through to the end of September in national wellbeing and lifestyle weeklies and monthly titles.

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