Point of sale displays in pharmacy for Gaviscon Double Action will link indulging at Easter to heartburn and indigestion in order to raise awareness amongst consumers.
In addition to in-store activity, the brand’s marketing campaign will run for four weeks across TV, radio, out of home and digital platforms.
Gaviscon senior brand manager Anne Dawson comments: “We want consumers to enjoy Easter to the full – but if heartburn and indigestion strike, Gaviscon Double Action can help to provide relief. Pharmacists are ideally placed to have conversations around managing heartburn and indigestion and addressing symptoms with a suitable product – particularly during a busy bank holiday period when more people will be on high streets.”
RB: 0500 445446