Do patients know what your pharmacy offers?

Contents

  • Welcome
  • Introduction
  • Start with your brand
  • Creating the brand
  • AIDA – effectively promoting your pharmacy
  • Action & Evaluation
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Welcome

This P3 Business CPD module covers how to help patients and potential customers to understand the breadth of what your pharmacy offers.

 

Goal:

  • To evaluate the what your pharmacy has to offer and how to market this to your customers

Objectives:

  • To understand the key services pharmacies can offer 
  • To understand what services customers in your area want from a pharmacy
  • How to market this services, so that customers know what your store can provide

Contributing author:

Liam Stapleton, MRPharmS, ACCP, BSc(hons), PGDip, independent consultant

About this module

Pharmacy needs strong managers, effective leaders and people with the right skills to drive the profession forward. With this in mind, P3 Business CPD modules are written as practical learning tools for use by anyone in the pharmacy team.

Continuing professional development (CPD) is a statutory requirement for pharmacists. Completion of the module will contribute to the nine pieces of CPD that must be recorded in a year, as stipulated by the GPhC.

Test your understanding of the topic by completing the online pre-test. Then work through the module and complete the post-test to see if your knowledge has improved. Record your learning and how you applied it in your practice using the action and evaluation record at the end of this module, which will then be stored in your personal learning log.

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